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Elections At Rede Bahiya
Virtual set and Augmented Reality used by Rede Bahiya in elections, a Brazil-based TV station using WASP3D’s tracked virtual set and handheld tablets for a live presentation of recently held mayoral elections.
In one of its latest major broadcast deployments, Rede Bahia turned to WASP3D’s cutting-edge tracked virtual-set and augmented reality (AR) graphics tools to elevate its live election coverage. The project was designed to showcase the station’s commitment to high-end visual storytelling during the recently concluded mayoral elections.
The core of the solution was a tracked virtual set: the presenter stood in a studio environment whose camera positions and movements were monitored in real time. This tracking allowed seamless blending of live-presenter footage with virtual set elements and augmented-reality graphics — making it appear as though the presenter was interacting with digital maps, charts, and data widgets as part of the studio environment. For example, the presenter could walk around a ‘virtual floor’ showing a map of municipalities, touch or gesture toward a tablet, and the system would overlay graphics accordingly.
In addition, the station used hand-held tablets by the on-air team to control and access interactive data visuals live. These tablets allowed the presenter or panel members to trigger AR-visual elements, zoom in on electoral results, highlight key geographies, or show comparative charts on-the-fly — all integrated into the WASP3D ecosystem. This added a layer of interactivity and modern broadcast polish, turning static “scroll of numbers” coverage into a dynamic, visually engaging narrative.
What makes this project noteworthy is how it aligns three important trends in contemporary election broadcasting: (1) telling complex data stories (electoral results across many municipalities) visually, (2) using virtual-set/AR tools to give viewers a sense of sophistication and immediacy, and (3) enabling presenters to interact with the data rather than just reading from a script. For a station like Rede Bahia, that means enhancing viewer engagement, editorial credibility and production value — especially important in the fast-moving environment of election night when results roll in and broadcasters must quickly interpret, illustrate and contextualize the data.
From a production standpoint, the integration of the WASP3D solution meant that Rede Bahia did not have to rely purely on physical set changes or large-scale video-wall deployments. Instead, much of the “set” and “graphics environment” lives in the virtual realm, offering flexibility for camera angles, presenter movement, and rapid adaptation of visuals as incoming data arrives. This agility is especially helpful during live political events when coverage needs to pivot quickly to new storylines (e.g., unexpected results, regional upsets, or rapid changes in vote counts).
Moreover, the AR/tablet-driven interactivity gives the broadcaster a modern feel that resonates with younger viewers and helps differentiate the station in a competitive market. In an era when viewers expect slick visuals, real-time responsiveness, and an immersive presentation, this kind of broadcast graphic deployment helps elevate the brand.
In sum, the Rede Bahia case demonstrates how broadcast stations can leverage virtual-set and AR technology to enhance election coverage — turning what could be a routine tallying of results into a compelling visual story. With WASP3D’s tracked virtual-set and tablet-driven graphics control, the station was able to present mayoral election outcomes in a way that was both data-rich and visually engaging — helping the broadcaster stand out during a key democratic moment.
