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Sports Augmented Graphics used in English Premier League by K24 Sports
K24 while hosting English premier league joined hands with wasp3d to use Sports AR graphics to deliver visually engaging content to their viewers.
K24, one of Kenya’s leading television broadcasters, partnered with WASP3D to enhance its English Premier League (EPL) coverage through the use of Sports AR Graphics. The collaboration aimed to bring a new level of visual storytelling and interactivity to live football broadcasting — transforming data, statistics, and match highlights into engaging, immersive visuals for viewers.
Football coverage demands more than just commentary; it thrives on how effectively a broadcaster can translate complex match data into visuals that fans can instantly understand and connect with. Recognizing this, K24 sought a solution that could merge real-time data with interactive visuals in a way that would appeal to both casual fans and die-hard football enthusiasts. WASP3D’s Sports AR Graphics provided exactly that — a modern, dynamic toolset designed to make live sports presentations more insightful, entertaining, and visually rich.
The Sports AR Graphics system allowed K24 to seamlessly integrate live match data — including goals, team line-ups, player performance stats, and in-game analysis — into their broadcast in real time. These AR graphics appeared directly within the studio environment, creating the illusion of data visuals, charts, and 3D objects existing within the presenter’s space. This helped anchors interact naturally with the visuals, enhancing viewer engagement and creating a more immersive broadcast experience.
By using WASP3D’s technology, K24 transformed static sports reporting into a visually driven narrative. Instead of relying solely on traditional score tickers and flat overlays, the network used AR graphics to showcase match breakdowns, tactical formations, and post-match analyses in a way that felt alive and dynamic. For example, presenters could walk viewers through heat maps, goal comparisons, or live standings using interactive 3D visuals rendered within the broadcast frame — making sports storytelling far more compelling.
The technology also played a crucial role in real-time adaptability. As live EPL matches progressed, new data points — such as goals, assists, and possession percentages — were automatically fetched and updated in the AR graphics system. This real-time automation ensured that information was always accurate and up to the second, giving fans a truly live and data-enriched experience without lag or manual updates.
For K24’s production team, WASP3D’s workflow offered both flexibility and reliability. The intuitive control interface allowed producers to trigger AR elements, manage animations, and synchronize visuals with commentary effortlessly. The system’s precision ensured smooth transitions between graphics, maintaining broadcast quality even during high-pressure live segments.
The visual sophistication brought by AR graphics also helped K24 strengthen its brand identity as a modern, technology-forward broadcaster. Viewers experienced not just match coverage but a premium sports show — one that combined storytelling, data, and design in perfect sync. The creative use of 3D visuals positioned K24 among broadcasters that deliver international-grade sports presentations.
In conclusion, K24’s partnership with WASP3D during the English Premier League coverage marked a significant step forward for live sports broadcasting in the region. Through Sports AR Graphics, the channel successfully transformed traditional football analysis into an immersive experience that resonated with its audience. This collaboration showcased how innovative storytelling and advanced broadcast technology can work hand in hand to redefine viewer engagement — making every match not just something to watch, but something to experience.
