ABP Network, ABP Majha & ABP Asmita leveraging WASP3D
ABP Network, one of India’s most prominent media conglomerates, operates a range of regional and national news channels. Known for its legacy of credible journalism, ABP sought to modernize its on-air visual experience to align with changing viewer expectations. The network wanted to deliver cutting-edge, visually immersive broadcasts that resonate with today’s tech-savvy audience.
And that’s when they decided to:
- Upgrade to the most powerful real-time live broadcast graphics that enhance storytelling.
- Implement immersive 3D graphics, augmented reality (AR), and data-driven graphics.
- Create a unified yet flexible design framework across national channel and some of their regional channels.
ABP Network partnered with WASP3D to completely overhaul its on-air graphics. The deployment spanned across all their national and regional channels, ensuring a seamless transition to WASP3D’s cutting-edge solutions.
Key Features Implemented:
- Dynamic 3D Animated Graphics
- Designed visually captivating breaking news animations, transitions, and full-frame graphics.
- Delivered custom lower-thirds and banners that adapt to real-time scenarios.
- Augmented Reality (AR) Graphics
- Introduced AR-powered visuals, allowing anchors to interact with data, such as election results and live analytics, during broadcasts.
- Interactive Overlays and Visual Enhancements
- Deployed interactive graphics like maps, polls, and charts for engaging election and special coverage.
- Used overlays for live sports, business updates, and weather broadcasts, making data more digestible.
- Real-time Data Integration
- Leveraged WASP3D’s robust data integration to display live tickers, financial market updates, and breaking news.
- Streamlined Operations
- Simplified the production workflow, empowering editorial teams to create and modify visuals in real time without relying on technical expertise.
By switching to WASP3D’s Live Graphics Broadcast Solution, ABP Network successfully redefined its news presentation, setting a benchmark in the industry. The integration of cutting-edge technology and immersive visuals helped ABP captivate its audience and achieve a competitive edge in the crowded media landscape.
Explore WASP3D’s Television Broadcast Graphics Solution today. Learn More
